Client Zone
Monday, 01 January 0001

sntv launches Brand Solutions division

LONDON (16th March, 2016) - SNTV, the leading sports news video agency, announced today that it has launched SNTV Brand Solutions, a new division dedicated to helping brands create authentic and relevant sports news video to achieve their content marketing goals.

Offering unprecedented access, insight and storytelling expertise, SNTV – a joint venture between The Associated Press and IMG – is ideally positioned to help brands stand out by delivering compelling stories that their audiences desire. SNTV’s global presence covers more than 40 different sports across the globe, as well as extensive coverage of the world’s biggest events including UEFA Euro 2016 in France and this summer’s Olympic Games in Rio de Janeiro.

The new unit is being led by Niaz Samadizadeh who has joined SNTV from Edelman, where he was Head of Sponsored Content, having previously been Head of Creative Solutions at CNBC. 

Martin Kay, Managing Director of SNTV, said: “We are launching Brand Solutions at an opportune time as brands are increasingly recognising the power of utilising authentic, timely and relevant sport video content. Our expertise over the past 20 years in delivering short-form sports news videos to global broadcasters and publishers allows us to deliver sports content across a range of mediums, from episodic video news series to pop-up news channels.

 “Sport is incredibly powerful in telling stories that people care about and our global newsgathering will enable our clients to tap in to the stories making the headlines. We can give brands an edge in today’s crowded landscape, ensuring they are fully activating their sponsorship rights and access by delivering great content marketing campaigns - in real time - to their owned and social platforms.”

Through the commercial distribution network of its joint venture partner The Associated Press, SNTV can also enable global distribution to more than 1,000 newsrooms globally, with the ability to deliver content in all formats to the biggest broadcasters, newspapers, magazines and websites. As a result, the agency can also provide clients with a detailed monitoring report for broadcast usage to track exposure post-distribution.

In addition, SNTV is also well-positioned to draw upon the expertise across IMG’s broader network of WME and its partner companies, which connect some of the world’s best-known brands with sponsorship opportunities around the world – including working with the Consulting division on the provision of a dedicated sports news service for their clients.

Click here to view our Brand solutions video. 

About sntv

For content creators who want to connect with sports fans worldwide, sntv is the dedicated sports news video partner that empowers a consistent output of rich and relevant stories.

Thanks to our partnership of The Associated Press and IMG, we have unrivalled access to cover global and local sports events. We get our audience right inside every story, giving our clients news with an edge. And that’s unbeatable sports content on more than 16,500 stories a year that 450+ broadcasters and 400+ digital publishers rely on every day of the year. 
 

For media enquiries email info@sntv.com

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